Wicked 3: Universal Eyes Further Franchise Expansion
26 November 2025

Wicked 3: Universal Eyes Further Franchise Expansion

Following the immense success of the first two films, Universal Pictures is actively exploring the possibility of a Wicked 3, potentially expanding the beloved franchise and delving deeper into the magical world of Oz.

The first installment of the Wicked movie series grossed an impressive $759 million, while the sequel, released recently, has already earned over $223 million. This financial success has fueled discussions about the future of the franchise.

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Universal Pictures' chief marketing officer, Michael Moses, revealed that the studio feels a "responsibility" to explore ways to continue the story within the Oz universe, given the franchise's popularity and dedicated fanbase. The question remains, however: What form would a Wicked 3 take?

Exploring Potential Plots for Wicked 3

While the plot for a potential Wicked 3 remains uncertain, Moses hinted that "there are things underway." The two existing Wicked films were adapted from the Broadway musical, which itself is based on Gregory Maguire's novel, Wicked: The Life and Times of the Wicked Witch of the West.

Maguire has expanded his Oz universe with several sequels and prequels, providing ample material for Universal to draw from. These include the "Another Day" trilogy and prequels like Elphie: A Wicked Childhood and the upcoming Galinda: A Charmed Childhood.

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The studio could choose to adapt another of Maguire's books or develop a completely original story set within the world of Oz. Which path will Universal take to continue the story?

The Future of the Wicked Franchise

Stephen Schwartz, composer, lyricist, and executive producer, has also suggested new story ideas that could keep fans engaged with the world of Oz. He mentioned that he and co-writer Winnie Holzman are exploring an idea that wouldn't necessarily be a direct sequel.

It's important to note that the filmmakers have indicated that Elphaba and Glinda's core story is complete. Therefore, any expansion of the franchise would likely on new characters or explore different time periods within the Oz timeline. This could mean adapting one of the prequels with younger actors.

Given the financial success of the first two films, it's not surprising that Universal is considering a Wicked 3. Some fans worry that another movie could potentially diminish the original story's impact. However, the studio seems determined to explore the world of Oz further and potentially create a new chapter in the franchise.

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The decision to create a Wicked 3 will depend on finding the right story and creative vision to continue the magic of Oz while satisfying both fans and studio executives.